Pure London 2026: UK’s largest festival of Fashion

Admin January 29, 2026 Trade Fairs Comments Off on Pure London 2026: UK’s largest festival of Fashion 13,284 Views

Event Name: Pure London
Category: Trade Fairs
Event Date: 01 – 04 February, 2026
Frequency: Bi-annual
Location: National Exhibition Centre (NEC), North Ave, Marston Green, Birmingham B40 1NT, United Kingdom
Organizer: Hyve Group PLC, The Studios, 2 Kingdom St, London W2 6JG, United Kingdom
Phone: +44 (0)20 77285000
Email: fashionmarketing[at]hyve.group
Timings: 09:30 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!

Pure London is the UK's leading fashion trade show that occurs twice a year, serving as a key platform for fashion brands, designers, and retailers to connect, source collections, and learn about industry trends. — Pure London is the UK’s leading fashion trade show that occurs twice a year, serving as a key platform for fashion brands, designers, and retailers to connect, source collections, and learn about industry trends.

An exciting new chapter awaits; Pure at Spring Fair!

The ever-evolving needs and aspirations of the fashion industry have spoken, Pure is joining Spring Fair at the NEC Birmingham to create a combined, new fashion destination. We are excited to welcome you to the ultimate fashion trade show experience

Pure London 2026: Event Profile

We bring together the brightest minds in the industry twice a year to showcase the best must-have collections, discover the latest trends, get exclusive business insight, and make all-important international connections.

Pure London provides a global platform for brands and designers to meet with buyers that matter the most to their business and connect.

Join the next edition as we arrive back at the iconic National Exhibition Centre (NEC), North Avenue – Birmingham, 01 – 04 February, 2026.

The trade-only event attracts a professional audience of over 12,000 UK and international buyers from department stores, independent boutiques, and online retailers.

Event is UK’s one of the most prominent event revolving around fashion-buzz and apparel and accessories. This event reveals products like women’s wear, menswear, young fashion, footwear and accessories, fashion, home & gift and many more. Keynote address will be given by celebrities, bringing with it some valuable knowledge as far as fashion industry is concerned. Moreover, one can browse brands, and look for vivid diversity prevailing in apparels.

Exhibitor Profile:

The exhibitor profile of Pure London 2026 includes Women’s Wear, Men’s Wear, Children’s Wear, Maternity Wear, Fashion Accessories, Ready To Wear, Casual Wear, Lingerie, Sports Wear, Beach Wear, Evening Wear, Leather Wear, Specialty Wear, Fashion Accessories, Handbags, Footwear, Costume Jewelry, Own Brand Manufacturer.

The show covers a wide range of fashion segments, including womenswear, menswear, children's fashion, footwear, accessories, and conscious/sustainable fashion. — The show covers a wide range of fashion segments, including womenswear, menswear, children’s fashion, footwear, accessories, and conscious/sustainable fashion.

Why visit Pure London 2026?

We’re the UK’s most unmissable fashion retail event

Featuring eight expertly curated show sectors and catering to all your AW18 / 19 buying needs, Pure London offers unrivaled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows.

New for 2026 – introducing Pure Origin, your gateway to the entire global supply chain.

The event includes catwalk performances, daily trend briefings in partnership with WGSN, and a seminar program featuring industry experts who discuss topics like sustainability, retail strategy, and social media marketing.

Why exhibit Pure London?

Display your new collections to thousands of buyers

Be at very heart of the fashion industry with Pure London 2026. With its electric atmosphere, spacious, light-filled hall and stunning period architecture, Olympia London is the ideal from which to showcase your new collections to thousands of top retailers.

With eight exciting show sectors and the new launch of Pure Origin, take your place at the UK’s most unmissable fashion retail event.

Who attends Pure London 2026?

With over 10,000 high-caliber visitors attending each season to source from over 800 brands, our exhibitors are in a prime position to sell to and forge relationships with independent boutiques, multiples, department stores and online stores.

Key retailers include: Fenwick, Harrods, Liberty, Asos, Cocosa, Bottega, The Dressing Room and John Lewis.

Pure London 2026 is an order writing trade show with over 82% of our visitors either directly responsible or influential in purchasing decisions. 52% of visitors intend to spend more than a quarter of their annual budget with brands they meet at Pure London 2026.

Products that you should target in UK:

T-shirts, singlets and other vests of cotton, knitted or crocheted
Women’s or girls’ trousers, bib and brace overalls, breeches and shorts of cotton
Men’s or boys’ trousers, bib and brace overalls, breeches and shorts, of cotton
T-shirts, singlets and other vests of textile materials, knitted or crocheted
Women’s or girls’ dresses of synthetic fibres
Babies’ garments and clothing accessories of cotton, knitted or crocheted
Women’s or girls’ blouses, shirts and shirt-blouses of man-made fibres
Men’s or boys’ shirts of cotton
Men’s or boys’ shirts of cotton, knitted or crocheted
Women’s or girls’ dresses of cotton
Women’s or girls’ tracksuits and other garments, n.e.s. of man-made fibres

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