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Event Name: SUE Shanghai
Category: Trade Fairs
Event Date: 23 – 25 March, 2026
Frequency: Annual
Location: Shanghai World Expo Exhibition Center – 1099 Guozhan Rd, Pudong Xinqu, Shanghai Shi, China
Organizer: Shanghai Fashion Accessories Society
Shanghai Fashion Accessories Society Undergarment, Swimsuit & Leisurewear Academy Committee
Shanghai Gehua Exhibition Service Co., Ltd. – Room 901, Building No. 34, Caohejing Hi-Tech Park, 258 Xinzhuan Road, Shanghai – 201615 (China)
Phone: 021-61276570
Email: bellah.song[at]gehua-expo.com
Timings: 10:00 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!
SUE Shanghai 2026: 7th Edition
As a professional service in the underwear industry in Shanghai and East China, it’s committed to providing professional service platform of information exchange, industry promotion, trade service and industry integration for both domestic and abroad professionals. Shanghai International Underwear Expo (SUE) has attracted the attention of the industry since its establishment. The organizer innovates boldly and integrates multiple industry chains to enable the exhibition, it also Establish an efficient trading platform between underwear enterprises and buyers. And help enterprises break through the incremental market. The organizer made every effort to build a platform for all kinds of underwear and intimate apparel, and solved the source problem of enterprises’ difficulty in expanding new customers.
The 7th Shanghai International Underwear Expo 2026 (abbreviated to: SUE) organised by Shanghai Fashion Accessories Society, Shanghai Fashion Accessories Society Undergarment, Swimsuit & Leisurewear Academy Committee and Shanghai Gehua Exhibition Service Co., Ltd. will be held again on March 23 – 25, 2026. SUE was held at the same time as Shanghai International Hosiery Purchasing Expo. Combined with the demand of underwear industry in East China, SUE creates an exhibition platform serving the demand side of all kinds of underwear supply chain, and also opens up cross-border resources and channels for exhibitors and visitors.
Highlights:
- 50,000m² Exhibition Area
- 800+ No. of Exhibitors
- 30,000+ No. of Visitors
Scope of Exhibits:
Brassiere, Functional Underwear, Thermal Underwear, Sports Underwear, Homewear, Pajamas, Men’s Underwear, Underpants, Lining & Fabric, Lace, Embroidery, Production Machinery and Production Equipment.
