Friday , June 5 2026
CBME China: Shanghai Children, Baby Maternity Industry Expo

CBME China 2026: NECC Shanghai Children, Baby Maternity Industry Expo

Event Name: CBME China

Category: Trade Fairs
Event Date: 15 – 17 July, 2026
Frequency:
 Annual
Location: National Exhibition and Convention Center – 168 East Yinggang Road (South Gate) | 333 Songze Avenue (North Gate) | 111 Laigang Road (East Gate) | 1888 Zhuguang Road (West Gate) – Shanghai, China
Organizer: Informa Markets – 29/F, K11 Atelier, No.300 Middle Huaihai Road, Shanghai 200021 China
Phone: 86 21 6157 7234
Email: cbmexpochina[at]informa.com
Timings: 10:00 AM – 18:00 PM
Tickets: Visitor Registration Required – Click Here!

Event features exhibitors from all around the world, making it the ultimate destination for sourcing and innovation in the baby industry.
Event features exhibitors from all around the world, making it the ultimate destination for sourcing and innovation in the baby industry.

CBME China 2026: 26th Edition

CBME China is the recognized annual gathering of industry leaders, brands and key players of the child, baby and maternity products and services. This is the perfect venue for you to meet manufacturers, distributors, suppliers and business partners in the industry. You can find a range of baby maternity products from baby care products to food, strollers and toys, clothing and accessories and more.

CBME China brings together over 4,500 participating brands and 100,000+ trade buyers across 3 show days. Spanning nearly 300,000m² of exhibition space
CBME China brings together over 4,500 participating brands and 100,000+ trade buyers across 3 show days. Spanning nearly 300,000m² of exhibition space

CBME China, an exhibition under Informa Markets, was first launched in 2001 and has successfully held 25 editions to date. CBME China 2026 (International Maternity, Baby & Child Expo) will be held from July 15-17, 2026 at the National Exhibition and Convention Center (Shanghai, NECC).

Concurrent events: CBME Toy & Education Expo, CBME Children’s wear Expo, CBME Food & Health Expo, CBME Supply Chain Expo, and the Licensing Expo China (Shanghai).

Discover the entire baby and maternity product supply chain under one roof at CBME China!
Discover the entire baby and maternity product supply chain under one roof at CBME China!

Highlights: (* 2026 Estimated)

  • 2,800 Exhibitors
  • 4,200 Brands
  • 100,000+ Trade Buyers
  • 59.6% New Buyers
  • 53.9% Post-90s and Generation Z

Why Exhibit?

  • Access China’s Vast Market: 100,000+ professional buyers from 40+ channels
  • Boost Brand Visibility: Stand out in a competitive market & gain media exposure
  • Showcase Innovations: Launch products where industry leaders & buyers discover the next big thing
  • Expand Distribution Channels: Secure partnerships with retailers, e-commerce, and distributors
  • Gain Market Intelligence: Leverage consumer trends & retail insights to refine your strategy
  • Localization Support: Navigate China’s market with B2B2C tools & cross-border matchmaking

Exhibits Profile:

  • Maternity and Baby Care Product
  • Food
  • Toys & Learning
  • Strollers, Ride-on Toys, Car Seats & Furniture
  • Clothing & Accessories & Home Textiles
  • Supply Chain – packaging materials, equipment, food ingredients, etc.
With 3,200+ exhibitors, CBME China is the place to discover new brands, innovative products, and emerging trends in the global baby industry.
With 3,200+ exhibitors, CBME China is the place to discover new brands, innovative products, and emerging trends in the global baby industry.

Visitors Profile:

  • Agent / Distributor / Wholesaler
  • Import and Export Trade
  • Offline Retailer – Brick and mortar store
  • Online Retailer / E-commerce
  • Brand Owner
  • Contract Manufacturing and Supply Chain
  • Professional Service
  • Retail Services Provider / Investor / Licensor

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